Infinitus Participates in Hong Kong TCM Fair for Six Consecutive Years for TCM Modernization

HONG KONG, Aug. 21, 2014 /PRNewswire/ — During 14 to 18 August, Infinitus participates in the 13th International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM), jointly hosted by Hong Kong Trade Development Council (HKTDC) and Modernized Chinese Medicine International Association (MCMIA).Infinitus has participated in ICMCM for six consecutive years, and made the best of this international platform to promote the traditional Chinese medicine (TCM) concept of "Preventive Treatment of Disease", Infinitus’ unique health philosophy, its brand and products to the public.

As an annual international event, this year’s ICMCM continues with its dual format of exhibition and conference, which not only extends external trading opportunities for TCM products, but also gathers experts in the field to explore the future of TCM. Over 130 global exhibitors have been attracted, and industry leaders are invited to participate in a series of high-profile information-sharing sessions.

On the morning of 14 August, over a hundred government officials and business leaders attended the opening ceremony, including Prof. Yu Wenming, Vice Commissioner of State Administration of Traditional Chinese Medicine of P.R.C., Prof. Sophia Chan, Acting Secretary for Food and Health of the Hong Kong SAR Government, Fred Lam, Executive Director of HKTDC, Vivien Chou, President of MCMIA; and Mr. Harry Yeung, Senior Vice President of LKKHPG and Spokesperson of Infinitus.

This year, Infinitus’ booth displays 29 products from four categories, including Infinitus Health Food, Beautrio Skin Care Products, Phytocare Personal Care Products and Homemate Household Products. Health consultation is also provided onsite and all received fees will be donated to the Si Li Ji Ren Foundation. In addition, regimen consultants, free health drinks and Facebook online games are offered at the booth to promote the Four Regulations (rational diet, living, exercise and mindset) as well as Chinese regimen.

Infinitus booth has a dedicated design with experiences from previous five years. The trendy deco embeds the modern character of TCM. An onsite interactive game is prepared to attract numerous visitors to experience. The application of social media draws much attention of the youngsters. By scanning the QR code in front of the booth, visitors can log in the Facebook of the activity, and earn awards after sharing health information to friends. This kind of initiatives also helps to broaden the audience to embrace health philosophy and health living ways.

It is prevailing that TCM is effective on illness prevention and curing. ICMCM was then founded and became an important platform for academic communication of TCM as well as to TCM promotion to the world with full support from the government, the industry and the academic world. By participating in the event for six consecutive years, Infinitus makes the best of this international platform to popularize health philosophy, and spare no effort in fulfilling its mission of advocating the premium Chinese health regimen.

Mr. Harry Yeung states that in recent years, the TCM prevails with its characteristics of holism, systematology, and preventive treatment of disease and receives unpredicted recognition world-wide. The international TCM exhibitions are channels for TCM to step in the global market. Infinitus, as one of the impeller for the industry, will continue to support the modernization and internationalization of TCM.

Over the years, Infinitus has accumulated rich experience in the modernization of TCM. Derived from Chinese traditional culture of health preserving, the Health Philosophy, Promoting Healthy Life through Life Nurturing and Vitality Assurance, is put forward by Infinitus. Infinitus has a unique R&D system, including one Infinitus R&D Center, five technical platforms and experts from multi-aspect of the industry. By strong cooperation with scientific research institutions at home and abroad, Infinitus has developed 104 high quality Chinese herbal health products in 5 series that are marketed under 6 brands.

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