Taboola Partners With Sanook!, Thailand’s Popular Online Destination, Bringing Discovery To Highly Active Internet Users

Exclusive, Two-Year Partnership Will Deliver Multi-Platform Content Recommendations, Boosting On-Site Engagement and Monetization for Publisher

BANGKOK, Thailand, July 10, 2016 (GLOBE NEWSWIRE) — Taboola, the leading discovery platform, today announced a two-year, exclusive partnership with Sanook!, one of Thailand’s top online destinations for information and entertainment. The collaboration will integrate Taboola’s personalized content recommendations across Sanook!’s desktop and mobile sites, driving engagement and monetization goals for the publisher.

Sanook! is one of the leading websites in Thailand, reaching over 27 million monthly unique visitors. Taboola’s predictive technology will help users discover more of Sanook!’s popular editorial content, boosting engagement metrics such as time-on-site and pages-per-visit. These personalized recommendations will also draw on promoted stories from around the web, creating a significant new revenue stream for the publisher, as well as value to users, expanding the scope of interesting and discoverable content.

“Sanook! has long been at the forefront of digital media trends, continually adapting new strategies to maintain our position as Thailand’s most popular online destination for over a decade,” said Krittee Manoleehagul, CEO at Sanook Online Limited. “A key aspect of this approach is finding innovative companies to partner with, and we’re excited to work with Taboola on providing our audiences with personalized experiences across all platforms.”

In addition to serving Thai-language recommendations, Taboola supports dozens of other languages around the world, including Spanish, French, German, Hebrew, Hindi, Japanese, Portuguese and more. Taboola’s predictive engine analyzes hundreds of real-time signals (including geography, context, referral source, and social media trends) to match people with the top pieces of content they are most likely to be interested in consuming.

“Internet users in Thailand are some of the most active in the world, spending an average of 5.5 hours online each day, surpassed only by the Philippines in the Asia-Pacific region,” said Adam Singolda, founder and CEO of Taboola. “As part of a massive mobile growth trend in the region, our Taboola APAC team, headquartered in Bangkok, sees exponential growth potential in Thailand as more and more people connect to the Internet for the first time. We’re very excited to team up with such a leading digital media brand as Sanook! and look forward to bringing discovery to highly-active audiences throughout the country, connecting people with content they may like and never knew existed.”

About Taboola
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at and follow @taboola on Twitter.

About Sanook Online Limited
Sanook Online Ltd., is Thailand’s leading digital platform creating premium content for premium audiences and services for premium advertisers.  As a part of the Tencent portfolio, Sanook’s digital ecosystem spans top-rated content, mobile applications, and advertising solutions using the power of Sanook’s 27 million strong audience and 800 million monthly pageviews as a distribution platform. Website:

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Piyapong Midchid