Women Entrepreneurs Urged To Shift From Typical Businesses

KUCHING: Women entrepreneurs are urged to move away from the typical businesses including selling skin care products, clothes and cosmetics to other forms of business to avoid stiff competition.

WIEF Businesswomen Network (WBN) Chairman, Datuk Dr Norraesah Mohamad said the WBN would like to see the women entrepreneurs get involved in other business areas such as the construction sector.

Women entrepreneurs are shifting into other things today, just because you are in the construction business, for example, does not mean you are climbing and building and putting the bricksbut you are the brain and the Chief Executive Officer behind the projects, she told reporters after a panel discussion at the 13th World Islamic Economic Forum (WIEF) here, yesterday.

Norraesah said the women entrepreneurs should move from their comfort zone to avoid stiff competition.

If you go to the bazaar and see one person selling batik, the rest would follow the step and sell batik. They feel like if they are doing the same thing, they are safethis is wrong, she pointed out.

She, however, praised the women, saying that they evolved faster and were very innovative in business.

We talk about disruptive change in technology, but at a very humble level, before we have never heard of ‘pisang goreng cheese’ (banana fritters with cheese) and ‘durian cendol’these are examples of innovation, she said, adding they should evolve in tandem with public lifestyle to sustain their businesses.

Norraesah also said that although the women entrepreneurs were sometimes faced with problems like getting access to funds, they should start small and then expand into a bigger market via online marketing.

The bottom line is, we should make our women envious positively in order to motivate them and the rest are hard work, perseverance, and confidence, she added.

The 13th WIEF, from Nov 21-23, 2017 at the Borneo Convention Centre, here, aims to bring together Muslim and non-Muslim communities through the common language of business.

Source: The Borneo Post