MALAYSIA’S CIMB BANK ADDS NEW FEATURES TO ITS AWARD WINNING MOBILE APPLICATION

KUALA LUMPUR, One of ASEAN’s leading universal banking groups, Malaysia’s CIMB Bank Berhad has added new features to its first-in-ASEAN, innovative and multi award-winning mobile application — the CIMB Enhanced Virtual Assistant (EVA) — to bring further personalised, convenience and improved experience to its customers.

CIMB EVA’s chat capabilities have also been enhanced � its natural language processing’s ability is now able to handle a wider range of chat-based transactions, enabling customers to chat with EVA based on words in a natural conversation. This instinctive natural language messaging is EVA’s key differentiator and represents the future of customers’ banking interactions.

Launched in December 2016, CIMB EVA has delivered simplicity in mobile banking for customers, enabling easy account overviews and transactions through chat or quick keyword access.

Built to be agile and highly scalable, EVA was recently enhanced to include Spend Analyser and natural language conversational capabilities.

With CIMB EVA’s Spend Analyser, customers can manage their accounts better and make smarter financial decisions via single-tap spending insights for, among others, utilities, petrol, entertainment, dining and travel made on their CIMB debit, credit and prepaid cards.

Samir Gupta, CEO, Group Consumer Banking, CIMB Group said, Customer convenience is our top priority and the success of our award-winning CIMB EVA is a testament to CIMB’s commitment to improve customer experience via various banking platforms, including mobile. These latest improvements to EVA are part of CIMB’s digital strategy to combine advanced FinTech solutions with our strong in-house data analytics capabilities and customer base to deliver the best banking experience to our customers.

EVA’s latest enhancements are a result of collaboration with FinTechs Moneythor (on intelligent recommendations and Spend Analyser) and Active.Ai (on deep learning-based natural language processing).

These collaborations will introduce more enhancements in the future, including real-time data insights to enable highly-relevant, on-site smart promotions to be offered to customers, as well as personalised and customised financial advice based on their banking portfolio and spending patterns.

CIMB EVA was crowned Internet Banking Product of the Year at The Asian Banker’s International Excellence in Retail Financial Services Awards Programme 2017. Other notable awards garnered by CIMB EVA include:

‘JomPAY Innovation Award’ award from Malaysian e-Payments Excellence Awards (MEAA) 2017, organised by the Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear)

‘Best Self Service Project for 2017’ award from The Asian Banker Technology Innovation Awards 2017

‘Best Digital Experience � Gold’ award from The Customer Experience Management Excellence Awards 2017

Customers can begin to enjoy CIMB EVA’s enhancements by downloading the latest version of the chat-banking app through Google Play or the Apple App Store.

CIMB Bank is the consumer banking arm of CIMB Group, offering retail and commercial banking services.

CIMB Group is Malaysia’s second largest financial services provider and one of ASEAN’s leading universal banking groups. It offers consumer banking, investment banking, Islamic banking, asset management and insurance products and services.

Headquartered in Kuala Lumpur, the Group is now present in nine out of 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar and Laos). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.

CIMB Group has the most extensive retail branch network in ASEAN of around 850 branches as at 31 December 2017. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage of more than 700 stocks in the region.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.1% shareholder of CIMB Thai in Thailand.

Source: NAM News Network