Fusionex secures multi-million dollar contract to drive clients customer engagement

KUALA LUMPUR, Fusionex, a leading multi-award winning software solutions provider has secured a multi-million dollar, multi-year contract to drive customer engagement for a world-renowned energy company.

The client, specialising in generating fuel and energy which power up multiple industries and drive economic growth, has a strong track record spanning over 30 years.

To aid the client in better understanding and engaging with customer base, Fusionex will offer a platform providing hyper-targeted offerings to customers.

By enhancing their customer engagement platform via embedded AI and Machine Learning, the client will gain powerful insights and foresight, allowing them to better serve their end-customers, said Fusionex founder and group chief executive officer, Datuk Seri Ivan Teh.

The platform enables customers to be targeted based on their consumption patterns, demographic profiles, purchasing patterns and other parameters, according to a statement.

Client’s digital marketing arm will be able to target customers more accurately and intuitively as customers will only receive relevant promotions and be spared the annoyance of irrelevant messages; thus, client will gain expenditure savings.

Fusionex will also provide the client with Fusionex Big Data Analytics, Artificial Intelligence (AI), Machine Learning, and Cloud computing. It is projected to help the client increase customer engagement efficiency by 17 per cent.

For more information, contact https://www.fusionex-international.com.

Source: BERNAMA (News Agency)