SIRIM-ECER Entrepreneur Devt Programme raises income, job opportunities

KUANTAN The Entrepreneur Development Programme implemented by SIRIM Berhad and the East Coast Economic Region (ECER) in Pahang has managed to increase the income of entrepreneurs and offer more job opportunities.


SIRIM president and chief executive, Prof Ir Dr Ahmad Fadzil Mohd Hani said the programme, carried out in all the districts of Pahang, involved 137 small and medium enterprises (SMEs) up to the end of last year.


He said the impact of the programme was the increase in income by 23 per cent and in employment opportunities by 18 per cent, besides the churn-out of products of better quality, including their packaging and labelling.




“These products have also penetrated bigger markets including hypermarkets like Giant, AEON, Pasaraya Darul Makmur, Pasaraya Pantai Selamat and Malakat Mall.


“With attractive packaging and product names like Kuih Bawang Wak Nen and Maruku Yama produced by Nona Enterprise, these are easily available at the hypermarkets and supermarkets,” he said in his speech at the SIRIM-Pahang Industry Programme, here, today.


Pahang Menteri Besar, Datuk Seri Wan Rosdy Wan Ismail officiated at the half-day programme. Also present was Pahang State Agricultural Development Corporation deputy chairman, Datuk Seri Shahiruddin Ab Moin.



Ahmad Fadzil said the innovative packaging programme (INNOPACK) had also been implemented in Pahang in collaboration with other agencies such as Majlis Amanah Rakyat (MARA) to assist SME operators come up with more competitive packaging design ideas.


He also noted that the SIRIM-Fraunhofer programme implemented through strategic cooperation with a German research organisation, Institut Fraunhofer, involved 25 SMEs in Pahang.


Since it began in 2015 until last June, 1,470 SMEs had participated which, among others, helped them prepare action plans to increase productivity and technology management capability so as to make the companies more innovative and productive.


“We have more programmes to assist entrepreneurs. They should not worry about capital to be with us as grants obtained through the federal government involve a ratio of 80:20, that is, 20 per cent coming from the industry. What we want is their commitment,” said Ahmad Fadzil.


Source: BERNAMA News Agency