KUALA LUMPUR Known as a metropolitan city, Kuala Lumpur does not only spoil its visitors when it comes to diverse food culture, it is also a paradise for shopping enthusiasts to explore, not to mention its variety of interesting places of interest.
Just look at the various hot spots such as Kampung Baru, Taman Tugu, Titiwangsa Lake Garden, Kuala Lumpur Tower, KL Bird Park, National Science Centre, Petronas Twin Towers (KLCC) and Petaling Street.
However, the Malaysian capital, which was once quiet and deserted due to the COVID-19 pandemic, is now rising from the ashes to receive the arrival of domestic tourists in line with the government’s call to encourage domestic holidays since the Recovery Movement Control Order (RMCO) came into force.
In this regard, various initiatives are being undertaken by tourism industry players to boost the industry by offering an interesting combination of foods, cultures and environment.
Even Kuala Lumpur City Hall (DBKL) is collaborating with industry players in introducing various attractive offers for city dwellers to boost the domestic tourism market.
City Mayor Datuk Nor Hisham Ahmad Dahlan said DBKL will continue supporting the tourism industry players in Kuala Lumpur in promoting every inch of the metropolitan city to the community.
“Malaysians always claim to know everything about Kuala Lumpur but the fact is that there are many other interesting places that they are not aware of.
“The magnificent Saloma Link Bridge, for example, is now perfectly in place and ready to welcome visitors, and there are also beautiful back alleys around Bukit Bintang, which is another DBKL’s initiative to attract more tourists to appreciate the seemingly abandoned location,” he told Bernama.
Therefore, said Nor Hisham, social media platforms and the use of information technology will be their main tools in formulating strategies to promote Kuala Lumpur.
“We plan to expand the use of technology by implementing the Kuala Lumpur Augmented Reality Trail to obtain information related to history and places of interest in the capital. We believe this effort will be a new medium of presentation to tourists,” he said.
The revival of KL tourism sector is important as the country’s tourism and culture industry had suffered losses of around RM45 billion in the first six months of this year due to the COVID-19 pandemic as reported by the Ministry of Tourism, Arts and Culture (MOTAC) recently.
In order to help revive the sector, MOTAC through Tourism Malaysia will intensify initiatives under domestic tourism through the Malaysian Holidays campaign.
Therefore, the state government and industry players in the tourism and cultural sectors particularly are urged to ensure the services and products offered are of high quality, especially on health, cleanliness and safety.
Tourism Malaysia Central Region director, Mohd Izal Mohd Nor also called on the public to seize the opportunity to go on holidays in the country following the government’s decision to allow domestic tourism, which has also provided an opportunity for most industry players to offer attractive travel packages.
“This is the right time to go on holiday with the opportunity to experience various high-end tourism packages at cheap prices. The people need to take this opportunity to enjoy it even if it is just to spend a night at the hotel,” he said.
In fact, he said, the willingness of industry players to give extraordinary discounts can boost the tourism sector after the country was affected by COVID-19.
What is important, said Mohd Izal, industry players must adhere to the guidelines set by the Ministry of Health (MOH) and the National Security Council (MKN) to restore the confidence of visitors.
The Malaysian Association of Hotels (MAH) chief executive officer, Yap Lip Seng, on the other hand, said that the willingness of five-star hotels to offer special packages or prices is temporary in nature, which aims to boost domestic tourism during the Movement Control Order (MCO).
“Since the country hasn’t opened its borders, hotels are taking the opportunity to offer stays to domestic tourists to enjoy a premium experience at a lower cost,” he said.
Source: BERNAMA News Agency