Hong Kong is set to welcome the Chinese New Year (CNY) festival in its own style by bridging traditional elements with innovative ideas, making the Year of the Ox a blissful and enjoyable year to remember, even though it is likely going to be a little different.
Although there will be no physical events because of the COVID-19 situation, the Hong Kong Tourism Board (HKTB) is turning the CNY celebrations up a notch by infusing the cherished traditions with online, innovative elements, sending festive blessings in a whole new fashion.
According to a statement, a three-week ‘Fortunes in Hong Kong’ CNY campaign will be held in ‘online+offline’ format ending Feb 26.
The campaign features a creative online market, offering CNY delicacies and specialties, alongside plentiful contents, including games, lucky feng shui tips and festive e-cards to allow participants to feel the festive vibe across boundaries.
At the creative online market, a collection of delightful crossover products, jointly created by traditional local brands and trend-setting brands, is available for those hoping to enjoy the CNY celebrations in style.
Not to be missed is a collaboration between the 73-year-old Kung Lee Sugar Cane Drink and chic candy brand Papabubble. Together, they created handmade candies with different herbal tea flavours to bring these old-fashioned, sometimes bitter drinks to a new level.
With all the festive activities in town, Hong Kong is ready to welcome the Year of the Ox with joy and blessings.
Source: BERNAMA News Agency