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Hong Kong Tourism Board bullish notching up cherished traditions for Chinese New Year

Hong Kong is set to welcome the Chinese New Year (CNY) festival in its own style by bridging traditional elements with innovative ideas, making the Year of the Ox a blissful and enjoyable year to remember, even though it is likely going to be a little different.

Although there will be no physical events because of the COVID-19 situation, the Hong Kong Tourism Board (HKTB) is turning the CNY celebrations up a notch by infusing the cherished traditions with online, innovative elements, sending festive blessings in a whole new fashion.

According to a statement, a three-week ‘Fortunes in Hong Kong’ CNY campaign will be held in ‘online+offline’ format ending Feb 26.

The campaign features a creative online market, offering CNY delicacies and specialties, alongside plentiful contents, including games, lucky feng shui tips and festive e-cards to allow participants to feel the festive vibe across boundaries.

At the creative online market, a collection of delightful crossover products, jointly created by traditional local brands and trend-setting brands, is available for those hoping to enjoy the CNY celebrations in style.

Not to be missed is a collaboration between the 73-year-old Kung Lee Sugar Cane Drink and chic candy brand Papabubble. Together, they created handmade candies with different herbal tea flavours to bring these old-fashioned, sometimes bitter drinks to a new level.

With all the festive activities in town, Hong Kong is ready to welcome the Year of the Ox with joy and blessings.

Source: BERNAMA News Agency

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