KUALA LUMPUR: NIKE Inc and the National Football League (NFL) have announced a significant 10-year extension of their partnership, reinforcing their shared commitment to progressing the future of football and promoting growth and innovation across the sport.

According to BERNAMA News Agency, the renewed agreement builds on 12 years of successful collaboration, during which Nike has served as the exclusive provider of uniforms and sideline apparel for all 32 NFL teams. This extension aims to enhance the partnership, focusing on delivering high-performance products designed to meet the evolving needs of NFL players.

NIKE Inc President and CEO, Elliott Hill, stated that the partnership is designed to address the changing needs of NFL athletes and fans, while also supporting the league’s growth and development initiatives. NFL Commissioner Roger Goodell expressed enthusiasm about the extension, recognizing Nike as a strategic partner in advancing the sport both domestically and internationally.

The renewed par
tnership emphasizes key initiatives such as the global expansion of football, a commitment to player health and safety through Nike’s Sport Research Lab, development programs from grassroots to collegiate levels, and engaging fans through innovative storytelling and marketing.

Nike and the NFL are dedicated to finding solutions that benefit current athletes while also building a safer, more advanced sport for future generations. This agreement underscores the strength and dedication of both organizations in working together to drive growth, innovation, and fan engagement.