{"id":50337,"date":"2021-09-30T13:15:27","date_gmt":"2021-09-30T13:15:27","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=79814"},"modified":"2021-09-30T13:15:27","modified_gmt":"2021-09-30T13:15:27","slug":"modelo-the-new-official-beer-sponsor-of-the-college-football-playoff-rewards-the-fighting-spirit-of-college-football-fans-with-the-new-unlockzie","status":"publish","type":"post","link":"https:\/\/malaysiantribune.com\/modelo-the-new-official-beer-sponsor-of-the-college-football-playoff-rewards-the-fighting-spirit-of-college-football-fans-with-the-new-unlockzie\/","title":{"rendered":"Modelo, the New Official Beer Sponsor of the College Football Playoff, Rewards the Fighting Spirit of College Football Fans With the New Unlockzie"},"content":{"rendered":"
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The Unlockzie, a beer can cooler with image recognition technology, will offer fans the chance to unlock entries for prizes throughout the season<\/h4>\n
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Modelo Unlockzie<\/h5>\n<\/div>\n
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Modelo is unveiling the Unlockzie, a free beer can cooler with technology that allows fans to unlock entries for prizes throughout the college football season.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

CHICAGO, Sept. 30, 2021 (GLOBE NEWSWIRE) — College football is back in full swing and Modelo, the beer brewed for those with The Fighting Spirit\u2122, is rewarding passionate fans across the country with a brand-new offering. To ensure all fans have a cold beer for game day Saturdays, Modelo is unveiling the Unlockzie, a free beer can cooler with technology that allows fans to unlock<\/em> entries for prizes throughout the college football season.<\/p>\n

The Unlockzie features a specially-designed seal and a unique cutout that completes a scannable image when a 12 oz. can of Modelo Especial is placed inside the beer can cooler. Fans will be able to scan this completed image on their mobile device using image recognition technology, giving them the opportunity to unlock entries for prizes each week.<\/p>\n

The grand prize for one lucky fan is any college football lover\u2019s dream\u2014two tickets to the College Football Playoff National Championship on January 10, 2022. Each week, fans will be able to enter for a chance to win a weekly prize including a year\u2019s worth of Modelo beer (awarded in the form of a $300 Sponsor-specified gift card) and Modelo swag.<\/p>\n

This season, Modelo has entered a multi-year partnership as the Official Beer Sponsor of the College Football Playoff. As part of the sponsorship, Modelo will have rights to the College Football Playoff (CFP) marks\/IP and marketing exclusivity on-site within CFP National Championship weekend events and New Year\u2019s Six games.<\/p>\n

\u201cThe Modelo Unlockzie provides an engaging way for fans to amplify their football experience while supporting their team with a cold Modelo in hand,\u201d said Greg Gallagher, Vice President of Brand Marketing, Modelo. \u201cJoining the roster as Official Beer Sponsor of the College Football Playoff is an opportunity to build our football fanbase and create a lasting Modelo connection with drinkers who bring their unique fighting spirt to each and every game day.\u201d<\/p>\n

The Unlockzie is available for free while supplies last at ModeloUnlockzie.com, and fans should follow @ModeloUSA on Instagram and Twitter throughout the regular college football season for news on when more Unlockzies will be released. See here<\/a> for assets.<\/p>\n

How it works:<\/strong><\/p>\n