{"id":54086,"date":"2022-01-18T09:31:49","date_gmt":"2022-01-18T09:31:49","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=85402"},"modified":"2022-01-18T09:31:49","modified_gmt":"2022-01-18T09:31:49","slug":"philips-integrates-cloud-based-ai-and-3d-mapping-into-its-mobile-c-arm-system-series-zenition-to-enhance-workflow-efficiency-and-improve-endovascular-treatment-outcomes","status":"publish","type":"post","link":"https:\/\/malaysiantribune.com\/philips-integrates-cloud-based-ai-and-3d-mapping-into-its-mobile-c-arm-system-series-zenition-to-enhance-workflow-efficiency-and-improve-endovascular-treatment-outcomes\/","title":{"rendered":"Philips integrates cloud-based AI and 3D mapping into its Mobile C-arm System Series \u2013 Zenition \u2013 to enhance workflow efficiency and improve endovascular treatment outcomes"},"content":{"rendered":"<div>\n<p>January 18, 2021<\/p>\n<ul>\n<li><em>New capabilities on Philips Image Guided Therapy Mobile C-arm System \u2013 Zenition \u2013 and collaboration with Cydar offer the latest advances in endovascular treatment <\/em><\/li>\n<li><em>Partnership adds <\/em><em>new innovations to the Zenition platform to elevate the clinical experience, enhance workflow efficiency and help improve patient outcomes<\/em><\/li>\n<\/ul>\n<p><strong>Amsterdam, the Netherlands \u2013<\/strong> <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DW_gjAaD1APHNp6Zo7ZgUUPyQIc8dsaJXTbDnkJXn-1hp5RttbllgrXhSuuG5-iSLUK6AlUtfg_UtGekiGae-8XFLX8tI4HjX9nHX_TsgSiU%3D&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw2HXalnjxossiGmC5V279Bq\"  rel=\"nofollow noreferrer\"><u>Royal Philips<\/u><\/a> (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced physicians will now have access to advanced new 3D image guidance capabilities through its <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DsJYTeOPNe7LgH8YUAwaoWdWeyQyyet6WawrIzEd_5UQLBZRsEkBAilf7SegVjUE2qFryAzGNodax7UGwhchda0aTMI46CMs118T-FdpZs719UD3H_Fnjm37RVqc97nq_L4UJOLxEruAu86m7Ap7CevpWvnfzszR0LxorXfF2oJUuhXOOcXhWyzYEhYvYJv8b&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw0tsF8MQzywnnT0zeTqCI_B\"  rel=\"nofollow noreferrer\"><u>Image-Guided Therapy Mobile C-arm System \u2013 Zenition<\/u><\/a>, delivering enhanced clinical accuracy and efficiency, and aiming to improve the outcomes for patients undergoing endovascular treatment. The company has signed a strategic partnership agreement with <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DbtOP0TqYmo5mGyqufLkOQREBqERJAuZxIM43iVdCNmCcSBe9KRhNy5jxeDK24Rv1brJtN4_x25BtPmxxbT9cHw%3D%3D&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw1-vB8_JTqTgwbnz4nEj2Io\"  rel=\"nofollow noreferrer\"><u>Cydar<\/u><\/a>, a UK-based provider of cloud-based procedure maps software to plan and guide surgery in real time.<\/p>\n<p>As patient numbers rise and procedures become more complex and time-consuming, patient-specific real-time procedure planning and guidance, optimization of equipment utilization, and usability have become ever more important. To help overcome these challenges, Philips Image-Guided Therapy Mobile C-arm System \u2013 Zenition \u2013 brings together innovations in image capture and processing, ease-of-use, and versatility, many of which were pioneered on Philips\u2019 highly successful image guided therapy platform Azurion. Like Azurion, the Zenition mobile C-arm system allows hospitals to maximize operating room performance, enhance their clinical capabilities, and provide staff with a seamless user experience. The integration of <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DbtOP0TqYmo5mGyqufLkOQbfJPiM0zyYeBbDqATyPfjk4mr8Vly448j826lWmKDJj2UJIfOovmkmmhcRVNNMfSMa2-Drvds8AK_gZniyx4AY%3D&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw2s3SR4O7Lcz-pAaUBYHTea\"  rel=\"nofollow noreferrer\"><u>Cydar EV Maps<\/u><\/a>\u00a0software into the Zenition platform now adds extended procedure planning and real-time 3D guidance capabilities.<\/p>\n<p><strong>Cloud-based AI and computer vision<\/strong><br \/>\nCydar EV Maps assists in the planning, real-time guidance, and post procedure review of endovascular surgery. It brings cloud-based AI and computer vision to mobile surgery, enabling reductions in radiation exposure, fluoroscopy time, and procedure time together with improved ease of use [1,2]. It enables surgeons to create a detailed patient-specific 3D map of the target vasculature to help plan surgery, and then uses these maps to augment intraoperative live image-guidance, updating the maps in real time to account for deformations during surgery, such as guidewires and instruments deforming the patient\u2019s blood vessels. Cydar EV also facilitates post procedure outcome analysis. The combined result of this integration of procedure planning, guidance and review is that surgeons can work more accurately and efficiently \u2013 enabling an approximate 50% reduction in radiation exposure [1], a significant reduction in fluoroscopy time and a reduction of procedure times by more than 20% [2], while helping achieve better outcomes for patients.<\/p>\n<p>\u201cWith Philips\u2019 integrated portfolio, using validated AI and cloud technologies, we can facilitate collaborative care to optimize surgical pathways,\u201d said Karim Boussebaa, General Manager Image Guided Therapy Systems at Philips. \u201cPhilips has a strong global network of mobile surgery systems and recognizes that Cydar\u2019s EV Maps solution can play a key role in further improving our integrated offering for endovascular procedures.\u201d<\/p>\n<p>\u201cBy partnering with Philips to bring our Cydar EV Maps solution to Philips\u2019 user-friendly Zenition platform of mobile C-arms, we are a step closer to achieving our mission to ensure every image-guided minimally-invasive surgical procedure goes exactly as planned,\u201d said Paul Mussenden, CEO of Cydar. \u201cThe benefits of this combined solution, with integrated and enhanced procedure planning and visualization, include shorter and more predictable procedure times, reduced X-ray exposure to patients and staff, and fewer injections of iodine dye &#8211; the leading cause of in-hospital kidney failure.\u201d<\/p>\n<p>Cydar EV Maps is currently in use across the EU, UK and US. It is certified Software-as-a-Medical Device with EU CE mark and U.S. FDA 510(k) clearances.<\/p>\n<p>[1] Southerland K, Nag U, Turner M, Gilmore B, McCann R, Long C, Cox M, Shortell C. IF09. Image-Based Three-Dimensional Fusion Computed Tomography Decreases Radiation Exposure, Fluoroscopy Time, and Procedure Time During Endovascular Aortic Aneurysm Repair. J Vasc Surg. 2018;67: e61-e61<br \/>\n[2] Shortell C., Veith Symposium New York, 2017<\/p>\n<p><strong>For further information, please contact:<\/strong><\/p>\n<p>Joost Maltha<br \/>\nPhilips Global Press Office<br \/>\nTel: +31\u00a06\u00a010 55 8116<br \/>\nEmail:\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DGkONQRN3C6lanw1YMCT0e8Qi6yJdYNiqYoL6oTB1bmKcdewg-6bWzl2Q1lUemvEHB9RbMcgFOa6q_3OGy4wdFAvxO27MUcFL1U91uRWMUn4%3D&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw0_a0SuRAwBkGeq83Ea3W0H\"  rel=\"nofollow noreferrer\"><u>joost.maltha@philips.<wbr \/>com<\/u><\/a><\/p>\n<p>Fabienne van der Feer<br \/>\nPhilips Image Guided Therapy<br \/>\nTel: + 31 622 698 001<br \/>\nE-mail: <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DnNudHEGiBKo1oov0R3lxiLcSIn_8VBdentW77Z0PWstz142JKLqakwZFuHtdGVfpqUBjuQaxzy9hbgRl92p9VypbvAZNcgzhKquNu9I9wOucDQXDBgNtI1MxbzDceCCeATjnYjokwbcu2TQRVwb1qg%3D%3D&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw1iRfYfbCVC9-4Pm7SjvEEz\"  rel=\"nofollow noreferrer\"><u>fabienne.van.der.feer@philips.<wbr \/>com<\/u><\/a><\/p>\n<p><b>About Royal Philips<br \/>\n<\/b>Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people&#8217;s health and well-being, and enabling better outcomes across the health continuum \u2013 from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dp3coylsplkRCWhvxQKe5_CNvnaQWYQeW5IYaFdCVhvGrwGoBet-Vx7u6NlYLfyAlHK53_rzC5jlpAT_pzb9fqfhwh6NucVdpuMWY6iNFnroaniYVLSST4ieqQXIEKzps&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw1fZXekwwlVrfRTAPtOF2fr\"  rel=\"nofollow noreferrer\"><u>www.philips.com\/newscenter<\/u><\/a>.<\/p>\n<p><strong>About Cydar<\/strong><br \/>\nCydar Limited specializes in medical computer vision, machine learning and cloud high-performance computing.\u00a0 Cydar EV is a cloud-based software platform that generates patient specific 3D Maps of soft tissue vasculature to support more effective image guided, minimally invasive endovascular surgery. The system comprises pre-operative procedure planning functionality and real time, AI enabled 3D intra-operative imaging and procedure guidance, with procedure video capture and post procedure review functions.<br \/>\nCydar EV Maps harnesses the latest in cloud GPU computing, computer vision and machine learning technology to advance surgical visualization and decision-making in theatre and across the surgical pathway. Cydar\u2019s Surgical Intelligence system is learning from every case to develop a deeper understanding of surgery.<br \/>\nHeadquartered in Cambridge, UK, Cydar\u2019s focus is to build a future where all patients benefit from augmented surgical intelligence.\u00a0 Cydar EV Maps is the first product from Cydar\u2019s Intelligent Maps system.<\/p>\n<p id=\"m_gnw_attachments_section-header\"><strong>Attachments<\/strong><\/p>\n<ul id=\"m_gnw_attachments_section-items\">\n<li><a href=\"https:\/\/www.google.com\/url?q=https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/5e86bec6-a26e-46c6-b6d1-da4625e0beb5&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw2VHVtJwa0os0uoqqYi9vQh\"  rel=\"noreferrer\">Philips Zention mobile C-arm platform vascular application<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/url?q=https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/7262996f-e3d1-4d56-b95d-d3f9ac00cb44&amp;source=gmail-html&amp;ust=1642584643815000&amp;usg=AOvVaw0PtQJdOZHyZKXW7G-TjSZs\"  rel=\"noreferrer\">Cydar EV Maps<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>January 18, 2021 New capabilities on Philips Image Guided Therapy Mobile C-arm System \u2013 Zenition \u2013 and collaboration with Cydar offer the latest advances in endovascular treatment Partnership adds new innovations to the Zenition platform to elevate the clinical experience, enhance workflow efficiency and help improve patient outcomes Amsterdam, the Netherlands \u2013 Royal Philips (NYSE: [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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