<\/a><\/p>\nAzerion logo<\/p>\n<\/div>\n
With over 17,500 game titles already within Azerion\u2019s content portfolio, the partnership will enable Azerion to further extend its footprint of bringing games to life to their family and teenage audience. Azerion will offer a quality gaming experience for end-users to interact with brands through the games. The platform will help connect MGA Entertainment\u2019s well-known brands to 300,000+ advertisers.<\/p>\n
Isaac Larian, CEO & Founder of MGA Entertainment<\/b>, said:
\n\u201cMGA Entertainment has a long history of creating successful consumer brands that resonate with kids and teenagers.\u00a0 Through this new partnership, we hope to provide fans of our popular toy characters with a series of casual games that bring them to life in a new dimension. Azerion\u2019s platform and rich experience will centralize all key activities, opening a new window to gaming for us and<\/i> strengthen our foothold in delivering unique experiences to our worldwide audience.\u201d<\/i><\/p>\n
Umut Akpinar, Co-Founder and Co-CEO of Azerion,<\/b> said:
\n\u201cWe have all watched the huge success of the likes of L.O.L. Surprise!, so we are excited to act as the partner of choice to MGA Entertainment on gamifying their brands and bringing quality games to this demographic. Azerion is dedicated to offering a quality gaming experience to end-users and developing deep interaction with brands. It will mark another important development in the targeting of this key market for us. We look forward to seeing how the addition of such iconic IPs to the portfolio raises engagement across our publishers\u2019 networks and improves reach for advertisers.\u201d<\/i><\/p>\n
ENDS<\/b><\/p>\n
Notes to editors:<\/p>\n
About Azerion<\/b><\/p>\n
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion\u2019s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion\u2019s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
\nFounded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam.
\nFor more information visit: www.azerion.com<\/a><\/p>\nAbout MGA Entertainment
\nMGA Entertainment is the fastest growing and largest privately held toy company in the US. MGA is headquartered in Chatsworth, California and creates innovative, proprietary and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home d\u00e9cor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!\u2122, Little Tikes\u00ae, Rainbow High\u2122, Bratz\u00ae, Na! Na! Na! Surprise\u2122, Baby Born\u00ae Surprise and Zapf Creation\u00ae. Visit us at www.mgae.com<\/a>.<\/p>\nFor more information contact\u00a0press@azerion.com<\/a><\/p>\n