{"id":58189,"date":"2022-05-25T15:03:41","date_gmt":"2022-05-25T15:03:41","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=92330"},"modified":"2022-05-25T15:03:41","modified_gmt":"2022-05-25T15:03:41","slug":"lega-serie-a-lands-in-the-us-de-siervo-launches-calcio-is-back-in-new-york","status":"publish","type":"post","link":"https:\/\/malaysiantribune.com\/lega-serie-a-lands-in-the-us-de-siervo-launches-calcio-is-back-in-new-york\/","title":{"rendered":"Lega Serie A Lands in the US, De Siervo Launches \u2018Calcio is Back\u2019 in New York"},"content":{"rendered":"
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Opening event at the Metropolitan Museum of Art, attended by Vieri, Del Piero, Pirlo and Nesta<\/h4>\n
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LEGA SERIE A LANDS IN THE US, DE SIERVO LAUNCHES ‘CALCIO IS BACK’ IN NEW YORK<\/h5>\n<\/div>\n
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Charlie Stillitano, right, Managing Director for U.S. Lega Serie A, listens as Luigi De Siervo, left, CEO of Lega Serie A, speaks during the ‘Calcio Is Back’ gala dinner to kick-off Italy’s Lega Serie A soccer arrival to the U.S., Tuesday, May 24, 2022, at the Met in New York. (AP Photo\/Bebeto Matthews)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

NEW YORK, May 25, 2022 (GLOBE NEWSWIRE) — The Lega Serie A lands in the United States. And it does so in grand style, launching a new ‘historic phase’ for Italian football, with the inaugural event ‘Calcio is Back’ at the Metropolitan Museum of Art in New York, a prestigious venue for world-famous brands. Many personalities from the institutional, entrepreneurial, cultural, sporting and entertainment worlds attended the event, including all the Lega Serie A clubs and legends such as Alessandro Del Piero, Alessandro Nesta, Andrea Pirlo and Christian Vieri, ‘Ambassadors of Lega Serie A’, as well as NBA and NFL champions. \u201cIt’s a project that started more than two years ago: we strongly believe in it and it\u2019s finally happening, 20 years later than it should have,\u201d explained Luigi De Siervo, CEO of Lega Serie A, at a press conference in New York to present the project.<\/p>\n

\u201cThose who came before us had only focused on Italy, which is fundamental in terms of turnover;\u201d now is the time to do what should have been started two decades ago, with \u201cthe beginning of globalisation. Until now,\u201d De Siervo explained, \u201cthe Serie A had focused on other priorities.\u201d<\/p>\n

The operational and institutional centre of the project ‘Calcio is Back’ in the US will be the recently opened office of the Lega Serie A in New York, in Chelsea Manhattan, 133W 25th street. The opening of the first international office marks the start of a project that will allow the Lega and its 20 member clubs to create new synergies while strengthening the relations with institutions, broadcasters, brands and fans overseas.<\/p>\n

The opening of the Lega’s New York office, De Siervo continued, is aimed at \u201cprogressively growing\u201d the Serie A product, at \u201cmaking up for lost time and reaching everyone in the United States who watches football.\u201d De Siervo then expressed his \u201centhusiasm\u201d for the relationship with CBS, the Lega Serie A’s main broadcaster in the United States. \u201cWe are actively working to put them in a position to increase their audience.\u201d<\/p>\n

The investment for the launch in the US is currently quantified at between \u20ac1 million and \u20ac3 million, \u201cbut it can still be increased,\u201d says De Siervo, anticipating that \u201ctwo more hubs such as the one in New York\u201d will be opened and that the aim \u201cis to have a series of offices around the world within a year and a half.\u201d<\/p>\n

For more information:<\/em>
\nLaPresse SpA Communication and Press Office Director<\/em>
\nBarbara Sanicola <\/em><\/strong>– <\/em>barbara.sanicola@lapresse.it<\/u><\/em><\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/3ef91ba0-d8b9-4084-934b-f4b72e083d79<\/a><\/p>\n

The photo is also available at Newscom,\u00a0www.newscom.com<\/a>, and via AP PhotoExpress.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Opening event at the Metropolitan Museum of Art, attended by Vieri, Del Piero, Pirlo and Nesta LEGA SERIE A LANDS IN THE US, DE SIERVO LAUNCHES \u2018CALCIO IS BACK\u2019 IN NEW YORK NEW YORK, May 25, 2022 (GLOBE NEWSWIRE) \u2014 The Lega Serie A lands in the United States. And it does so in grand [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yoast_head":"\nLega Serie A Lands in the US, De Siervo Launches \u2018Calcio is Back\u2019 in New York - Malaysian Tribune<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malaysiantribune.com\/lega-serie-a-lands-in-the-us-de-siervo-launches-calcio-is-back-in-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lega Serie A Lands in the US, De Siervo Launches \u2018Calcio is Back\u2019 in New York - Malaysian Tribune\" \/>\n<meta property=\"og:description\" content=\"Opening event at the Metropolitan Museum of Art, attended by Vieri, Del Piero, Pirlo and Nesta LEGA SERIE A LANDS IN THE US, DE SIERVO LAUNCHES \u2018CALCIO IS BACK\u2019 IN NEW YORK NEW YORK, May 25, 2022 (GLOBE NEWSWIRE) \u2014 The Lega Serie A lands in the United States. 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