GEORGE TOWN, Hong Leong Bank (HLB) celebrated a new chapter with the opening of its iconic Light Street branch, underscoring its commitment to serving customers and communities with a personal touch besides having a robust digital bank platform HLB Connect.
HLB personal financial services managing director Andrew Jong said the branch is part of the bank’s strategy to establish a relationship with customers that goes beyond just transactions to include trust and personalised services.
‘We bought it (the building) and have owned it since 2011. We wanted to reinvest in the branch by doing something significant given that it is in the heritage area.
‘So we designed the branch to feature inviting spaces for everyone to enjoy, including meeting rooms, an exhibition area, space for discussions, and even a café, Kota Bistro operated by Michelin Bib Gourmand-selected Kota Dine.
‘We envision this as a place for meaningful conversations, financial guidance, and even (a conducive space) to relax with a cup of coffee
.
‘So there is a nice balanced interplay between digital and physical work, as reflected by our tagline ‘Your Digital Bank Plus Much More’,’ he told Bernama.
Meanwhile, HLB regional wealth management managing director Hor Kwok Wai said the branch serves as a regional hub for priority and private banking services and caters to high net-worth customers who need enhanced solutions and wealth management plans.
‘Penang recorded over RM44 billion in total approved investments last year, with manufacturing foreign direct investments (FDIs) experiencing a year-on-year growth of over 600 per cent. As a bank, we are committed to designing solutions that cater to customers’ needs.
‘With a physical presence in the community, we can provide personal, tailor-made wealth advisory, and help curate wealth management plans that suit the specific requirements and situations of our customers,’ he said.
In conjunction with the new branch opening, HLB also unveiled a slew of promotions for new customers.
These include specia
l rates for car loans with minimum financing of RM70,000 until Sept 30, 2024, inclusive; and a fixed deposit rate promotion of 4.75 per cent per annum for six months until July 31, 2024, inclusive. Both promotions came into effect on July 11, 2024.
Source: BERNAMA News Agency
