Kuala lumpur: Maxim Malaysia (Maxim) has reaffirmed its zero-tolerance policy on harassment and misconduct following a recent sexual harassment incident in the e-hailing industry that drew attention nationwide. Maxim Malaysia Director Mohd Hazwan Musley emphasized that safety must remain a non-negotiable priority, highlighting the responsibility carried by all operators in the industry.
According to BERNAMA News Agency, Maxim maintains a strict policy against harassment or misconduct and is committed to working with authorities to ensure a secure, respectful, and accountable environment for all users. In response to a recent incident, the company met with the Land Public Transport Agency (APAD) on February 12. During this meeting, e-hailing operators were encouraged to enhance safety communication and strengthen internal safeguards within their applications.
Maxim has refined its safety framework and in-app features to provide quicker response times and increased protection across its platform. The company has upgraded its automatic complaint prioritization system to ensure safety-related reports are identified and escalated without delay. Urgent cases are now directed to specialized personnel for prompt assessment. Additionally, each emergency submission undergoes an internal verification process to guarantee accountability, transparency, and proper resolution.
Maxim also emphasizes user awareness by integrating in-app safety reminders that appear whenever users open the application, guiding them on essential protective steps before each journey begins. These reminders highlight key safety features, including the SOS function, which allows passengers to pre-register trusted contacts for rapid access to emergency assistance. This feature is connected to Malaysia's 999 emergency response system, enabling immediate coordination with national authorities when needed.
Furthermore, Maxim's Trip Tracking feature allows passengers to share a live journey link with family members or trusted individuals, offering real-time visibility of the route to enhance reassurance throughout the ride. Communication between passengers and drivers is conducted exclusively through Maxim's secured in-app chat, protecting personal contact information while maintaining a verifiable record of interactions.
Safety-related complaints submitted through the app are automatically flagged and prioritized under a structured escalation process to ensure sensitive reports are handled promptly. Maxim is committed to continually enhancing technological safeguards, refining internal monitoring processes, and raising user awareness, ensuring that safety remains the company's highest priority, and every journey on the platform is protected, monitored, and reliable.