KUALA LUMPUR, Dec 1 — McDonald’s Malaysia (McDonald’s) today announced the return of the Malaysian favourite, Prosperity Burger, to their menu in time for the new year celebration.
This year, McDonald’s is bringing the theme of “Prosperity, No Matter What”, to encourage Malaysians to come together with their loved ones and create precious moments over the much-beloved meal.
Its vice-president and chief marketing officer, Melati Abdul Hai, said that McDonald’s is always excited with the return of Prosperity Burger, which marks its 28th year this year, since it was first introduced in 1994, every year-end and at the beginning of the new year.
“For many, prosperity is a beacon of hope, as we slowly return to normalcy and prepare to welcome the new year; this is the best time for customers to indulge in a feel-good moment with loved ones over our delicious Prosperity Burger, which has continued to be a crowd favourite,” she said in a statement today.
The Prosperity Burger, steeped in a strong tradition, has been a staple and a constant in Malaysians’ lives since its introduction in 1994.
It is a favourite among locals who have long enjoyed its signature peppery taste with the selection of chicken or beef patties topped with fresh onions, all between a classic sesame seed bun.
Not only enjoyed by Malaysians every year, but the seasonal favourite also has a strong fan base in Taiwan, Korea and Hong Kong.
To add more excitement to the return of Prosperity Burger this year, McDonald’s is organising the Scan & Win Gifts of Prosperity Contest, from Dec 2 to Jan 5, 2022.
With every purchase of the Prosperity Burger, priced from RM14.99 per set, customers are able to participate in the contest by scanning the QR code on the Prosperity Burger wrapper and be eligible to win something.
For grand prizes, customers need to buy more Prosperity Burgers to stand a higher chance of winning attractive prizes – one Proton X-70 SUV; three Samsung 55” TV sets, three Samsung S21+; five Dyson Purifiers; five Samsung Galaxy Tab S7; five Garmin Venu S2 Watches and five Bose Soundlink Micro Bluetooth Speakers.
Source: BERNAMA News Agency