Kuching: A total of 10,000 cups of Milo drinks will be distributed free to visitors in conjunction with the 2026 Malaysia Day Celebration at the Borneo Convention Centre Kuching (BCCK), Sarawak, on Sept 16.
According to BERNAMA News Agency, Milo Sports Marketing Manager Noor Misbah Md Nasirudin Kamal stated that this initiative via the Milo Truck is part of a target to distribute 100,000 cups of drinks for free throughout this year's National Month. She emphasized that Milo's involvement in the celebration embodies the "Malaysia Boleh" spirit, an integral part of the brand's identity, while also leveraging the nostalgia associated with the iconic Milo Van, which has been cherished by Malaysians for many years.
"Milo has been synonymous since the old days and has been established for 76 years in Malaysia, and this is our drive to unite Malaysians through the nostalgia of the Milo Van," she said during an appearance on the Bernama TV programme Apa Khabar Malaysia, themed "Strategic Collaboration Programme for the 2026 Malaysia Day Celebration."
Ministry of Communications Control and Compliance Division Principal Assistant Secretary Nurul Haliah Muin, who also participated in the programme, mentioned that this year's Malaysia Day celebration will feature a rich array of cultural content and performances by artists from various ethnic backgrounds. She highlighted the collaborative efforts between the Federal Government and the Sarawak Government to ensure the event's success, which will be broadcast live via Radio Televisyen Malaysia (RTM), RTM Klik, and the Malaysian National News Agency (Bernama).
Meanwhile, Ministry of Communications Management Services Division Principal Assistant Secretary Mohd Burhanuddin Mohd Masri noted that several programmes are planned in Sarawak leading up to the main celebration on Sept 16. These include mini exhibitions in 10 districts and a Malaysia Day exhibition at Plaza Merdeka, running from today until Sept 16. "Other activities include religious ceremonies, thanksgiving prayers, theatrical performances, and the symbolic cutting of yellow glutinous rice cakes (apam pulut kuning)," he said during an interview on the RTM programme Selamat Pagi Malaysia.
Furthermore, Astro Shaw Head and Nusantara Malay Business Vice President of Astro, Raja Jastina Raja Arshad, stated that Astro is supporting the celebration with a contribution valued at RM7 million. "This year is more meaningful, more important for us because we are celebrating our 30th anniversary at Astro, and we hope the special initiatives and content brought by Astro can bring Malaysians closer together and inspire everyone," she remarked.