Kuala lumpur: Animation has the potential to serve as a fresh and relevant medium for dakwah (religious propagation) to promote positive values to the public, said Minister in the Prime Minister's Department (Religious Affairs) Dr. Zulkifli Hasan. He stated that animated content holds the power to shape thinking and steer society towards positive values and behaviors.

According to BERNAMA News Agency, Dr. Zulkifli praised the animated film Papa Pipi by Animonsta Studios Sdn Bhd (Monsta), highlighting its warm reception and the positive messages and life lessons it conveys. He noted that Monsta has successfully expanded into international markets such as Indonesia and the Middle East, demonstrating that local creations possess their own merit and have the potential for significant reach.

Earlier, Dr. Zulkifli met with Monsta co-founder and managing director Mohd Nizam Abdul Razak, who is known for producing popular animated series such as BoBoiBoy, Papa Pipi (Papazola), and Mechamato. The meeting was also attended by Federal Territories Mufti Ahmad Fauwaz Fadzil and TV AlHijrah Chief Executive Officer Namanzee Harris.

Commenting on the discussion, Dr. Zulkifli mentioned that it focused on a key mission: exploring ways to collaborate in using animation to strengthen dakwah and islah (reform) in Malaysia.