Manchester: Leading online FX and CFD broker Axi has launched their new campaign, ‘Trading Places’, featuring stars from Manchester City Women. The campaign, hosted by sports broadcaster and Manchester City presenter Natalie Pike, showcases Manchester City Women players as they step out of their typical roles and compete against each other in various challenges.

According to BERNAMA News Agency, Axi, which has been the Official Online Trading Partner of Manchester City since 2020, extended its partnership in 2023 to include the Manchester City Women team. Following last year’s launch of ‘The Mentality Edge’-Axi’s first player activation with Manchester City Women-the new ‘Trading Places’ campaign features players Katie Startup, Leila Ouahabi, and Naomi Layzell. The players engage in a head-to-head showdown across various tasks, including tower building and cake decorating, allowing them to demonstrate their skills outside of football.