Kuala lumpur: Staff of the Malaysian National News Agency (Bernama) must continue to uphold journalistic ethics and ensure that every piece of content produced is accurate, verified, and factual, especially amid the challenges posed by artificial intelligence (AI) and deepfakes. Chief executive officer Datin Paduka Nur-ul Afida Kamaludin emphasized the importance of maintaining Bernama's status as a trusted and credible news source in Malaysia during its 59th anniversary celebration.
According to BERNAMA News Agency, Nur-ul Afida highlighted the need for increased vigilance in the digital era, particularly with the emergence of AI and deepfake technologies. She stressed that journalists must ensure that the sources used are reliable and authentic, a practice that has always been upheld by Bernama. Addressing reporters after the anniversary event at the Wisma Bernama lobby, she reiterated her message to the Editorial Department to continue producing truthful, accurate, and factually correct content.
Bernama's 59th anniversary marks a significant milestone in the agency's journey, reflecting the maturity and dedication of its staff in fulfilling their journalistic duties. Nur-ul Afida acknowledged the commitment of employees, many of whom have served for over 30 years, in keeping Bernama relevant as a trusted news source. Having served the agency for 40 years herself, she expressed hope that the younger generation of employees would continue the tradition of excellence.
The celebration included a cake-cutting ceremony by Bernama chairman Datuk Seri Wong Chun Wai and Nur-ul Afida, followed by a group photo session with staff. The event featured eight cakes, one pulut kuning, and about 700 cupcakes, along with a special exhibition showcasing Bernama's history, achievements, and services.
Bernama, established under the Bernama Act 1967, began operations on May 20, 1968, initially offering a text news service before expanding into photo, radio, television, and digital media services. Currently, Bernama employs 967 staff members, including permanent, contract, and part-time employees.