Kuala lumpur: The Malaysian National News Agency (BERNAMA) secured four awards at the 2025 Malaysia Public Relations Awards (MPRA) under the Media Awards category tonight. BERNAMA took home two gold awards for Issues and Crisis Coverage: Online Media category through the report 'Childhood Obesity Crisis In Malaysia (Four-Part Series)' by Erda Khursyiah Basir and Social Responsibility Award: Online Media category for the reports 'Development Pushes River Terrapins To The Brink-Experts' by Nina Muslim. Additionally, the agency was also awarded one silver award under the Lifestyle Coverage: Online Media category for the report 'A Samad Said Pejuang Bahasa, Martabat Sastera Negara' by Erda Khursyiah Basir and one bronze award in Op-ed Writing Award: Online Media category for the report 'Banjir Di Malaysia: Pelan Jangka Pendek Dan Panjang Kurangkan Risiko Bencana-PETRA' by Nur Fadhliana Shaari. According to BERNAMA News Agency, the event was graced by the presence of Bernama Chief Executive Officer Datin Paduka N ur-ul Afida Kamaludin, alongside Bernama's editors and team members who received the awards. The 2025 MPRA, organised by the Public Relations and Communications Association of Malaysia (PRCA), received 104 entries, awarding 42 gold, 35 silver, and 32 bronze medals across 28 categories. Public Relations and Communications Association of Malaysia (PRCA) President Prof Mohd Said Bani Din highlighted this year's theme, 'CONNECTION: The Heart of Communication,' which emphasizes the enduring role of human insight in a technologically evolving world. He noted that while technology continues to transform communication tools and pace, the empathy, intuition, and integrity of professionals remain irreplaceable. "Artificial intelligence, digital platforms, and the metaverse have revolutionised our tools and timelines, yet one truth endures: technology informs; humanity transforms. The empathy, intuition, and integrity of PR professionals remain irreplaceable. While algorithms may analyse, only people connect. It is th is enduring truth that shapes this year's theme: 'Connections'," he stated in his opening speech during the event. This year's MPRA also introduced a new category, the Student's Persuasive Pen prize, which celebrates emerging young communicators whose creativity and fresh perspectives reflect the industry's confidence in its future talent.