Kao: Bior© UV, the top-selling suncare brand in Japan and a globally acclaimed name from Kao Corporation, has announced a partnership with Stray Kids, one of the most celebrated K-pop groups, for its latest global suncare campaign. The collaboration is designed to encourage people to enjoy activities under the sun, empowered by high-performing, lightweight UV protection formulated for everyday use.

According to BERNAMA News Agency, the campaign, titled "SUNLIGHT IS YOUR SPOTLIGHT," is set to launch in April 2025 across more than 15 countries and regions. It will feature a dynamic blend of visuals and videos. Ahead of the campaign's official launch, a video message from the members of Stray Kids is now available.