Kuala lumpur: A new, non-conventional approach is needed to combat drug abuse in the country, said Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi. He emphasized the urgency of changing strategies due to the alarming rise in synthetic drug use and the novel distribution methods emerging via social media platforms.

According to BERNAMA News Agency, Ahmad Zahid highlighted the government's extensive expenditure exceeding RM50 billion on prevention, enforcement, and treatment efforts, yet the prevalence of drug abuse continues to escalate. He acknowledged the shortcomings of current strategies, urging for unity to significantly reduce the rates of drug abuse, even if complete eradication remains elusive.

During his address at the 46th general assembly of the Malaysian Anti-Drug Association (Pemadam), Ahmad Zahid expressed concern over a report by the National Anti-Drug Agency (AADK), which revealed that 68 percent of drug abusers are young individuals aged between 19 and 39, including professionals. He warned of the long-term national productivity decline, stressing the necessity of this demographic's contribution across all sectors.

Ahmad Zahid advised enforcement agencies and Pemadam to foster two-way communication with young people to address this issue effectively. He advocated for a shift from traditional educational methods to engaging with youth through digital technology, emphasizing the importance of understanding their emotions and perspectives.

He further proposed the establishment of digital communication teams in each state and the enhancement of training and advocacy modules for volunteers. Ahmad Zahid also suggested developing an integrated information portal and a smart application, alongside fortifying strategic partnerships with influencers and social media communities to bolster outreach and impact.