Singapore: Efinity, a software provider offering modern insurance distribution and operations, is pleased to announce the company is powering the launch of PRISM, a newly-founded managing general agent (MGA) with operations in Singapore and Hong Kong.

According to BERNAMA News Agency, PRISM is founded by industry veteran Bobby Heerasing, with co-founders Sergei Korol and Jason Smith. PRISM represents a next-generation MGA designed from inception to operate without legacy systems, enabling scalable growth, real-time transparency, and disciplined underwriting execution.