New York: Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ. This platform centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply. Since launching its curation platform four years ago, Equativ has gathered feedback from over 500 media agencies, including all six of the Big Six Advertising Agencies, publishers, and data curators. These collaborators have collectively created more than 30,000 curated deals, contributing to the refinement and unveiling of an enhanced Maestro by Equativ. This evolution gives curators greater control through an optimized interface, enabling them to define precise criteria for ad placements while ensuring campaigns align with brand safety, relevance, and sustainability standards, ultimately driving better outcomes.

According to BERNAMA News Agency, Sebasti¡n Orduvini, OMG Marketplace Lead, Programmatic, expressed gratitude for Equativ's support in curating inventory for campaigns, which has led to better CTR, increased views, and broader reach. This feedback underscores both Maestro's impact and Equativ's commitment to excellence and innovation in advertising.