Kuala lumpur: Equativ, the independent media platform, has introduced its new Media Planning Agent, an AI co-planner integrated into the Maestro by Equativ platform. This tool, built on Equativ's SSP infrastructure, is designed to transform media briefs into actionable strategies. It aims to assist agencies and advertisers in planning more efficiently, executing with precision, and enhancing campaign outcomes, all while ensuring transparency and control.

According to BERNAMA News Agency, Ben Skinazi, CMO of Equativ, emphasized the advantages of the Media Planning Agent. He stated that the tool allows traders to maintain control while the agent handles complex tasks. The initiative is focused on empowering buyers by improving performance and efficiency, which leads to successful campaigns and provides users with more time for other tasks.