Kuala lumpur: Staff of Radio Televisyen Malaysia (RTM) have been urged to promote RTMKlik as the main platform for delivering new digital content, including at the international level, in line with evolving media consumption trends among younger audiences. Communications Minister Datuk Fahmi Fadzil said plans are currently underway to roll out dedicated content on the platform.

According to BERNAMA News Agency, Fahmi emphasized that all RTM staff should support Broadcasting director-general Ashwad Ismail in promoting RTMKlik. He mentioned that a variety of new content will be rolled out soon. Fahmi made these remarks during his speech at RTM's 80th anniversary celebration. The event was attended by Deputy Communications Minister Teo Nie Ching, Communications Ministry secretary-general Datuk Abdul Halim Hamzah, Ashwad, and Bernama chief executive officer Datin Paduka Nur-ul Afida Kamaludin.

Fahmi added that RTM must adapt its content strategy to engage younger generations such as Gen Z and Gen Alpha, who no longer rely solely on traditional platforms. He highlighted the importance of RTM continuing to inform the public while also offering entertainment content to brighten people's lives amid current challenges.