Arau: The Faizuddin Centre of Educational Excellence (FCoEE) is committed to empowering the asnaf group through the Digital Entrepreneurship Programme, focusing on digital marketing, product branding, and technology, including artificial intelligence.

According to BERNAMA News Agency, FCoEE chairman Prof Emeritus Datuk Dr Kamarudin Hussin stated that the programme targets 40 participants from the Pemangkin Pembangunan Insan Terpilih MADANI (PPITM) Programme, entrepreneurs from MAIPs Asnaf Transformation Academy (ATAM), and small traders from the Transformasi DiRaja Kampung Nelayan Warna-Warni Seberang Ramai Kuala Perlis Project. The initiative aims to provide strategic guidance to enhance their entrepreneurial skills.

The launch of the Asnaf Digital Entrepreneurship Programme coincided with the FCoEE Seri Aidilfitri ceremony in Arau, attended by the Raja Muda of Perlis, Tuanku Syed Faizuddin Putra Jamalullail, who is the Royal Patron of FCoEE, along with the Raja Puan Muda of Perlis, Tuanku Dr Hajah Lailatul Shahreen Akashah Khalil.

The event also saw the attendance of the Second Heir to the Perlis throne, Syed Sirajuddin Areeb Putra Al-Haj Jamalullail, and Their Royal Highnesses' daughters, Hajah Sharifah Khatreena Nuraniah Jamalullail and Hajah Sharifah Farah Adriana Jamalullail.

Kamarudin highlighted the strategic collaboration with Universiti Malaysia Kelantan, particularly the Faculty of Data Science and Computing, which provided academic expertise for the programme's effective implementation.

The ceremony included the signing of a memorandum of understanding between FCoEE, Dosz Academy, and ZAHA Bina to expand collaboration networks. China's National Laureate, Liu Zhenyun, was also present, donating his book 'Tawa dan Tangis' to all school libraries in Perlis through the Malaysian Han Studies initiative.