Sydney: Boomi, the leader in AI-driven automation, today announced that Greencross Pet Wellness Company (GPWC), the parent company of Petbarn, is utilizing the Boomi Enterprise Platform to bolster its digital pet profile platform, enhance customer personalization, and improve operational efficiency across various sectors, including retail, ecommerce, veterinary, and IT services.

According to BERNAMA News Agency, GPWC, which is Australia's largest pet care company, operates with more than 6,000 employees and a wide-ranging ecosystem consisting of over 250 Petbarn stores, 140 Greencross Vets clinics, 24 specialty and emergency centers, 132 grooming salons, 114 puppy schools, 4 crematorium facilities, 166 DIY dog washes, 20 mobile dog washes, and Vepalabs Specialist Pathology Centre. The organization required a strategic integration platform to substitute more than 150 point-to-point connections and to provide real-time visibility into system interactions.