Kuala lumpur: Guardian Malaysia, the country's leading health and beauty retailer, held a nationwide campaign themed 'Skin So Super' from July 2 to 29, in conjunction with World Skin Health Day, which emphasized the theme 'No Health Without Skin Health'.

According to BERNAMA News Agency, the campaign, which celebrated not only great-looking skin but also its functionality, health, and well-being, took place at all stores nationwide and culminated in the 1st Skin So Super Atrium Experience event at Sunway Pyramid on July 26 and 27. Guardian Malaysia's marketing director, Anna Ng, highlighted that the 'Skin So Super' campaign, along with the inaugural event, was a reimagination of skin and overall well-being care.

Ng stated that healthy skin reflects overall well-being and vice versa, emphasizing that Guardian Malaysia is a trusted destination for skincare. The campaign addressed major skincare categories such as derma/sensitive, brightening, suncare, youth boosting (anti-ageing), and acne, supported by health and well-being brands.

Shoppers had the opportunity to consult with Guardian pharmacists or beauty advisors in stores and at the event. For those preferring online engagement, Guardian Malaysia provided an interactive Skin So Super campaign page on its website.

The 1st Skin So Super Atrium Experience event featured brand booths, workshops, live demonstrations, wellness sharing sessions, and personalized skin consultations by experts. Attendees enjoyed special promotions and exclusive workshops for Myguardian Rewards members.

Visitors explored the Beauty Zone, which included Skin Lab, Acne Zone, Healthy Ageing, and Sun Smart Zones, as well as the Wellbeing Zone with Inner Wellness and Power Up Zones, featuring various interactive activities. With 100 brands present, shoppers had the chance to discover and purchase a wide range of skincare products.