KUALA LUMPUR: Integrity, transparency, and accountability are among key values that must be strengthened among civil servants to address current challenges and fulfil the aspirations of the people. Deputy director-general of Public Services (Development) Datuk Dr Anesee Ibrahim said integrity was fundamental to the public service reform framework and that reinforcing it among civil servants would help ensure the public service remained relevant. According to BERNAMA News Agency, Dr Anesee Ibrahim emphasized that integrity is the solution to governance issues. He asserted that if all civil servants possess strong integrity, governance will automatically improve. This, he explained, will help reduce, or possibly eliminate, issues such as leakages, thereby increasing public confidence in the government. He made these remarks during the forum titled 'Pembangunan Modal Insan Penjawat Awam: Antara Cabaran dan Harapan', held as part of the Two Years of MADANI Government Programme and the 2024 National Convention on Public Service Reform at Kuala Lumpur Convention Centre. The forum, moderated by National Institute of Public Administration (INTAN) senior deputy director (Competence Development) Datuk Dr Haniff Zainal Abidin, also featured Public Service Commission chairman Datuk Seri Dr Ahmad Jailani Muhamed Yunus as a panellist. Ahmad Jailani highlighted the importance of fostering a culture of knowledge sharing within the public sector to enhance productivity and effectiveness of public service delivery for the community. He suggested regular performance evaluations, mentor-mentee programmes, cross-trainings, and job rotations as approaches to promote this culture in strengthening public service capabilities. Meanwhile, Prime Minister's Office Media and Strategic Communication advisor, Datuk Seri Mohammed Shazalli Ramly, stressed the importance of public service branding in reform efforts during a plenary session titled 'Peranan Komunikasi dalam Meningkatkan Kecekapan Perkhidmatan Awam.' He explained that effective br anding is instrumental in conveying the values, mission, and commitment of agencies to delivering the best services to the public. Through consistent and transparent messaging, Mohammed Shazalli noted, government agencies can build a trustworthy image, thereby increasing public confidence. The convention also featured discourse sessions by representatives from government, private sectors, and academia on topics such as democratising the public service and governance reform in public service. The closing ceremony is scheduled to be officiated by the Chief Secretary to the Government, Tan Sri Shamsul Azri Abu Bakar, tomorrow.