Kuala lumpur: The Ministry of National Unity (KPN), through the National Library of Malaysia, will launch the 'Let's Read for 10 Minutes' campaign on April 23 in conjunction with World Book and Copyright Day. National Unity Minister Datuk Aaron Ago Dagang said that the initiative aimed to cultivate a culture of daily reading across all levels of society.

According to BERNAMA News Agency, Aaron mentioned that although only 10 minutes a day were set aside for reading, the simple habit could have a significant impact in shaping a knowledgeable, critical-thinking, and competitive society. 'The culture of reading should be made a lifestyle among Malaysians. With just 10 minutes a day, we can instil the value of knowledge that serves as the foundation for building a MADANI society and a more developed nation,' he said in a statement today.

Aaron further explained that this year's campaign, themed 'Reading Builds a Nation', was aligned with the government's aspiration to reinforce nation-building through knowledge cultivation and reading habits among Malaysians. 'In line with the mission of making Malaysia a Reading Nation by 2030, KPN will continue to intensify and expand the implementation of inclusive and continuous reading promotion programmes,' he stated.

Additionally, Aaron called on all parties, regardless of background, including civil servants, non-governmental organisations, school students, students of higher learning institutions, as well as the private sector and corporate bodies, to take part in the campaign.