Pokok sena: The Ministry of Women, Family and Community Development (KPWKM) continues to enhance child protection and welfare through its Child Protection Advocacy Programme, KASIH Kanak-Kanak, and the Jelajah Kasih Komuniti 2025, held today at the Pokok Sena Children's Activity Centre (PAKK), near here.

According to BERNAMA News Agency, Deputy Minister Datuk Seri Dr Noraini Ahmad stated that the advocacy programme aims to mobilise all levels of society, including parents and the local community, to ensure the welfare, safety, and development of children are fully protected. She emphasized the importance of collective responsibility in preventing abuse, neglect, and exploitation, in line with the Child Act 2001.

Noraini highlighted the importance of community vigilance in reporting child abuse or neglect, urging all parties to report such instances promptly through Talian Kasih at 15999, WhatsApp 019-2615999, or the Talian Kasih mobile app. She referenced statistics from the Kedah Social Welfare Department (JKM), noting that 514 cases involving children were recorded in the state between January and July, necessitating serious attention and solutions.

To address these issues, Noraini detailed KPWKM's efforts through JKM, which successfully implemented the Child Protection Advocacy Programme: KASIH Kanak-Kanak in 33 schools in the state, involving more than 10,303 participants in 2024. Following its success, the programme is set to expand to 300 more schools in 2025. Additionally, the government has extended the programme to 30 PAKKs nationwide, underscoring its commitment to strengthening child protection advocacy as a comprehensive national movement.