Kuala lumpur: LinkedIn has emerged as the second most-cited source in artificial intelligence-generated answers, as detailed in a recent report by Meltwater. The report highlights the significant impact of AI tools like ChatGPT, Claude, and Microsoft Copilot in transforming how information is sourced and consumed. As these AI assistants gain prominence for providing recommendations, conducting research, and aiding in decision-making, the brands and products they feature play a crucial role in shaping consumer awareness, reputation, and purchasing decisions.

According to BERNAMA News Agency, the influence of AI tools extends into the business-to-business sector, where a study by 6sense reveals that 94% of B2B buyers incorporate large language models (LLMs) into their purchasing processes. This trend underscores the growing reliance on AI-driven insights and information, emphasizing the importance for brands to be visible and accurately represented in AI-generated content to maintain and enhance their market presence.