Kuala lumpur: The Malaysia International Halal Showcase (MIHAS) 2025 is set to achieve its RM4.5 billion sales target, based on the preliminary results from its flagship International Sourcing Programme (INSP), according to the Malaysia External Trade Development Corporation (MATRADE).
According to BERNAMA News Agency, Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz stated that in the first two days of the event, MIHAS recorded sales totaling RM4.1 billion. He highlighted that Malaysia is reframing halal as a driver of responsible innovation to reinforce sustainable and inclusive economic growth. By expanding halal trade, Malaysia is capturing value from a fast-growing global sector and hedging against volatility in traditional commodities, while reinforcing its role as a bridge between the Muslim world and global markets.
Tengku Zafrul further emphasized that Malaysia's RM62-billion halal industry, supported by events like MIHAS, is a forward-looking economic strategy that strengthens resilience, enhances soft power, and secures new pathways to prosperity for Malaysians. Meanwhile, MATRADE's chairman, Datuk Seri Reezal Merican Naina Merican, remarked that the strong performance of the INSP underscores the global demand for Malaysia's halal offerings. Through MIHAS and digital platforms, Malaysian exporters are connecting with high-value global buyers and unlocking new opportunities.
According to MATRADE, the INSP, a central pillar of MIHAS 2025, saw over 4,000 physical business meetings involving 600 Malaysian sellers and 300 international buyers, including top-tier retailers and hypermarkets with combined annual revenues exceeding RM1.5 trillion. The programme, which includes a virtual component running until November 5, 2025, has already delivered significant sales and is expected to surpass last year's RM2.52 billion record, strengthening Malaysia's trade ties across ASEAN, the Gulf Cooperation Council, Europe, Africa, and the Americas.
Organised by MATRADE, MIHAS 2025 runs from September 17-20 under the theme 'Pinnacle of Halal Excellence'. The event features 2,400 booths with exhibitors and buyers from 80 countries, and it is expected to attract 45,000 visitors. As the 21st edition of the event, MIHAS 2025 continues to reaffirm Malaysia's position as a global leader in the halal economy. Looking ahead, MIHAS is set to expand its global reach with MIHAS@Shanghai taking place on November 5-11, 2025, in conjunction with the China International Import Expo, said MATRADE. Plans are also underway to bring the MIHAS brand to Europe next year.
Since its inception in 2004, MIHAS has generated close to RM30 billion in export sales and attracted over half a million business visitors worldwide.