KUALA LUMPUR, Beats by Dr Dre (Beats), a leading audio brand, announced it has appointed Major League Baseball (MLB) and Los Angeles Dodgers superstar Shohei Ohtani as an official brand ambassador.
With the appointment, Ohtani is set to appear in Beats marketing campaigns that spotlight the brand’s dynamic product lineup, according to a statement.
‘As a Beats ambassador, I am truly honoured to work with such incredible athletes such as Lebron James and Lionel Messi.
‘I am excited at the new opportunities this partnership will bring,’ said Ohtani.
Founded in 2006 by Dr Dre and Jimmy Iovine, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment through its family of premium consumer headphones, earphones, and speakers.
The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc in July 2014.
Source: BERNAMA News Ag
ency
