MOTAC Allocates Over RM10 Million to Negeri Sembilan for Tourism Promotions

Negeri sembilan: The Ministry of Tourism, Arts and Culture (MOTAC) has channelled RM10.44 million to Negeri Sembilan from January to October this year to implement various tourism programmes in conjunction with Visit Malaysia 2026 (VM2026) and Visit Negeri Sembilan Year 2026 (TMNS2026).

According to BERNAMA News Agency, State Tourism, Arts and Culture Committee chairman Nicole Tan stated that the allocation is the highest compared to other states and would be used to carry out initiatives, including organising international-level events. The plan includes the development of comprehensive and tourist-friendly tourism packages and aims to enhance service quality and hospitality among domestic industry players.

Tan detailed that state-level initiatives for VM2026 include promotions via exhibitions, sales missions, digital platforms, collaboration with travel agents, and the introduction of the state's tourism products and destinations. She provided this information during the oral answer session at the Negeri Sembilan State Legislative Assembly sitting.

Nicole Tan (PH-Bukit Kepayang) was responding to a query from Yap Yew Weng (PH-Mambau) regarding the state government's efforts to boost the tourism industry following MOTAC's official visit to the state. She added that the Negeri Sembilan Tourism Board has established a strategic collaboration with Tourism Malaysia, employing influencers to showcase the state's culture, heritage, and tourism products through digital campaigns, creative content, and social media promotions.