Kuala lumpur: The Ministry of Tourism, Arts and Culture (MOTAC) is exploring opportunities to collaborate with the Malaysia Gold Association (MGA) to produce Malaysia-themed gold products to promote the country's identity. Deputy Minister Chiew Choon Man announced this initiative as a potential collaboration to strengthen Malaysia's tourism promotion efforts.

According to BERNAMA News Agency, Deputy Minister Chiew discussed with the MGA president the idea of launching a programme to produce a gold card that reflects Malaysia's identity. He highlighted the concept of a creative gold card promoting various tourism destinations in Malaysia as a direction worth pursuing to further promote the country.

Chiew emphasized the significant potential for further development within Malaysia's gold industry, recognizing it as a valuable investment instrument that could improve public financial literacy. He noted that gold is not only economically valuable but also deeply connected to the history, customs, and culture of the Malaysian people.

The Malaysia Gold Festival (MGF) 2026, launched by Chiew, brings together approximately 70 local and international exhibitors across the gold and jewellery value chain. The event spans three days of trade, business networking, knowledge exchange, and consumer engagement. The festival is expected to generate up to RM100 million in transactions and attract between 10,000 and 15,000 local and international visitors. This influx is anticipated to benefit Kuala Lumpur's hospitality, retail, food and beverage, transportation, and tourism sectors.