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National Conference on Behavioural Insights (BI) 2024: BI to support Industrial Masterplan’s aim to enhance Productivity and move Industries up the Global Value Chain

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PUTRAJAYA,, As the agency entrusted to institutionalise Behavioural Insights (BI) initiatives in Malaysia since 2020, Malaysia Productivity Corporation (MPC) is dedicated to leading Behavioural Insights adoption among government ministries, agencies, departments, and policymakers.

To this end, the National Conference on Behavioural Insights 2024 was recently held, with the theme for this year, Enhancing Productivity Through Navigating Together: Behavioural Public Policy for Malaysia officiated by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI).

Source: BERNAMA News Agency

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