Kuala Lumpur: Over 70 percent of tourism industry operators have expressed their preparedness to welcome tourists from the ASEAN region in anticipation of Malaysia's chairmanship in 2025. Tourism Malaysia director-general Datuk P. Manoharan stated that preparations include showcasing a range of unique attractions to highlight Malaysia's advantages as a premier Southeast Asia travel destination.
According to BERNAMA News Agency, preparations are in place to emphasize Malaysia's cultural diversity, which is a significant attraction for tourists. Datuk P. Manoharan explained that while many ASEAN countries offer similar attractions like beaches and cuisine, Malaysia's strength lies in its harmonious blend of diverse communities, including Malays, Chinese, Indians, Kadazans, and Ibans. This cultural harmony is a unique selling point for the nation.
The director-general emphasized that the slogan "Malaysia Truly Asia" continues to be relevant for tourism campaigns, as it captures the nation's diverse cultural identity, offering visitors a comprehensive experience of Asia's rich heritage. He also advised travelers to exercise caution when selecting travel packages, citing reports of tourism package scams as a concern.
Manoharan pointed out that suspiciously low-priced packages should be thoroughly verified. For example, if a package worth RM10,000 is offered for RM2,000, travelers should check the details, read reviews, and ensure authenticity before making payments. He also advised caution when booking accommodations to avoid unpleasant surprises.
Malaysia officially assumed the ASEAN chairmanship on January 1 this year, following the formal handover from Laos during the closing ceremony of the 44th and 45th ASEAN Summits in Vientiane on October 11, 2024. Malaysia has previously held the ASEAN chairmanship in 1977, 1997, 2005, and 2015. Founded on August 8, 1967, ASEAN currently comprises 10 Southeast Asian nations: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.