Berlin: PetSuper, a smart pet technology brand focused on intelligent pet care products, made its debut at IFA 2026, showcasing its connected smart pet portfolio and vision for an artificial intelligence (AI)-powered pet care ecosystem.

According to BERNAMA News Agency, during the five-day exhibition, PetSuper engaged with retailers, distributors, and technology professionals from across Europe, demonstrating products such as PetSuper Ai, LitterGo, ViGo, DryGo, FeedView, and HydriGo. These products prompted discussions on market development, business opportunities, product innovation, and industry trends.

The company explained its approach combines smart hardware, Internet of Things (IoT) connectivity, pet care data, and its PetSuperAi platform to connect different aspects of everyday pet care, including feeding, hydration, grooming, and litter maintenance.

In a statement, PetSuper chief executive officer and co-founder, Brian Hu, noted that IFA 2026 provided an opportunity for the company to present its vision of moving beyond standalone devices towards a more connected approach to pet care. He highlighted PetSuper's aim to integrate information from different care scenarios to help pet owners better understand their pets' routines and make daily care more informed.

At the exhibition, visitors were able to experience how LitterGo, DryGo, FeedView, HydriGo, and ViGo support litter maintenance, grooming, feeding, hydration, and behavioral observation, while PetSuperAi demonstrated the company's direction towards integrating data from different pet care scenarios.

PetSuper remarked that feedback on automated litter care, feeding, hydration, and AI-supported routine observation will inform its continued product development and international expansion. Following IFA 2026, the company plans to continue discussions with potential retail, distribution, and channel partners across Europe and other priority markets.