Proton Sales Surge 19.7 Pct In December, Lifting Total Sales To 152,352 Units In 2024


Kuala Lumpur: Proton Holdings Bhd closed out last year on a high note after selling 14,601 cars in December, a 19.7 per cent increase over the previous month and the second highest sales figure for 2024. Proton sold a total of 152,352 units (domestic and export), earning the national carmaker second place once again in the sales ranking table last year.



According to BERNAMA News Agency, this noteworthy performance comes after twelve months of intense competition for the national automotive brand from new original equipment manufacturers (OEMs) and models targeting the same pool of customers and during a year when it made a transition into the electric vehicle (EV) space with the launch of its first model, the Proton e.MAS 7.



Proton Saga ended the year as the bestselling Proton model in 2024 with 72,769 units sold, an increase of 3.7 per cent compared to 2023. Its sedan sibling, the Proton S70, ended its first full year of production and sales with a total of 19,182 units delivered in 2024, becoming the most popular C-segment sedan in the country.



The 2024 Proton X50 received 8,000 bookings, highlighting its product appeal in a crowded SUV market. Sales in December were 36.8% higher month-on-month at 2,614 units, while total sales for the year were 23,647 units, making it the bestselling B-segment SUV for the fourth consecutive year.



The 2025 Proton X70 continued to attract buyers with 8,992 units delivered in 2024. Notably, December sales jumped 36.7 per cent to 1,456 units, compared to 1,065 units in November, driven by year-end promotions.



Meanwhile, the Proton X90 completed its first year of sales as the leader in D-segment SUVs with 3,553 units sold. Proton Edar chief executive officer Roslan Abdullah stated that moving forward to 2025, the company will build on the popularity of the Proton Saga, while the impressive sales of SUV models like the Proton X50 and Proton X70 highlight their appeal to customers looking for intelligent premium models.



Roslan added that Proton has made significant progress in the export business in 2024 despite challenges in some markets. He emphasized that Proton remains the volume leader for automotive exports from Malaysia and expressed confidence in accelerating export sales growth with the commencement of CKD operations in Egypt and exporting new models to other markets.