Kuala lumpur: As Malaysia commemorates Merdeka and Malaysia Day, QSR Brands (M) Holdings Bhd, operator of KFC and Pizza Hut, reaffirms its commitment to nation-building through compassion, education, and community upliftment. For QSR Brands, these national milestones are not just historical markers but living values, embedded in every meal served, every child supported, and every future shaped.
According to BERNAMA News Agency, QSR Brands' impact is not just social, it's economic. KFC and Pizza Hut Malaysia recorded a 30 percent increase in revenue performance for the first half of 2025. This growth was driven by purpose-led campaigns, operational agility, and community trust, reflecting the success of the company's transformation strategies. The growth was attributed to focused execution across three strategic pillars: business transformation, digital innovation, and cultural alignment.
Through streamlined operations and optimized outlet performance, QSR Brands has begun reconnecting its iconic brands with the communities it proudly serves. Transformation initiatives, including innovative menu launches, targeted marketing efforts, reinvestment in high-performing locations, and the reopening of previously closed stores, are delivering positive impacts.
QSR Brands' CEO and managing director, Nehchal Khanna, highlighted the company's ability to deliver consistent value, even in challenging market conditions, as a testament to its strong leadership and disciplined execution. He noted that the transformation initiatives have strengthened operational efficiency, enhanced the value proposition to customers, and fostered staff morale.
The 'KFC Cara Kita' campaign brought Merdeka to life through 14 murals across 14 states, each painted by local artists to celebrate Malaysia's rich diversity and shared identity. Additionally, through the 'Sehati' campaign, QSR Brands pledged RM2 million to provide monthly food packages to 1,400 underserved students across 28 schools nationwide.
Jamilah Mat Ripin, a mother of a recipient from Sekolah Kebangsaan Seberang Takir, Terengganu, expressed her gratitude, noting that the food aid has helped with household groceries and contributed to her daughter's improved school attendance and academic performance. Similarly, Vera Johny, a mother of a recipient from SK Kolombong, Kota Kinabalu, Sabah, said the Sehati programme has eased her family's burden.
The company is also investing in the nation's future leaders through its RM2.1 million KFC Scholarship, awarded to 40 deserving B40 students pursuing undergraduate degrees at public universities. Scholarship recipient Lim Ka Thong, a veterinary medicine student at Universiti Malaysia Kelantan, expressed his gratitude for the scholarship as the only veterinary student among its scholars.
QSR Brands continues to stand tall not just as a corporate entity, but as a partner in the Malaysian story. From murals and meals to scholarships, the brand's journey is intertwined with the nation's aspirations.