Kuala lumpur: The Communications Ministry, through MyCreative Ventures, will be organising RIUH X ASEAN 2025 in the city from Oct 17 to 26, in conjunction with Malaysia's ASEAN Chairmanship this year. Minister Datuk Fahmi Fadzil announced that the event is poised to become Southeast Asia's largest creative showcase, fostering cross-border collaboration and new economic opportunities among ASEAN's creative and entrepreneurial communities.

According to BERNAMA News Agency, the highlight of the event will be the RIUH X ASEAN Marketplace, scheduled from Oct 22 to 26, featuring over 200 brands and 100 food and beverage vendors from Malaysia, Singapore, Thailand, Indonesia, and the Philippines. The marketplace will also host over 40 stage performances, 30 interactive workshops, and 20 creative activations, serving as a networking hub for regional entrepreneurs and creative talents.

In the lead-up to the main event, a RIUH Gallery pop-up series will commence on Oct 1 at key locations across the Klang Valley. This series will include indie music showcases, comedy acts, literary and spoken word sessions, and visual art exhibitions, aimed at giving local talents a platform to showcase their work and engage with the public.

Furthermore, the minister highlighted that FrequenSEA, ASEAN's first dedicated music conference, is slated for Oct 21-22. This conference is anticipated to draw over 200 participants, including musicians, producers, content creators, and industry leaders, to discuss the future of Southeast Asia's music industry.

Meanwhile, Fahmi mentioned that RIUH MERDEKA 2025 will debut as a non-stop 30-hour celebration at the parking grounds of the Monumen Alaf Baru in Putrajaya. The event will feature Malaysian-themed performances, community activities, and cultural showcases designed to promote national unity through the arts, music, and local creativity. Additionally, the event will include an expanded offering of Menu Rahmah to ensure all visitors can enjoy local cuisine at reasonable prices.