Kuala lumpur: Road to MAHA Labuan 2026 at the Labuan International Sea Sports Complex will serve as a catalyst for food security, agro-economic growth, and sustainable agricultural development on the duty-free island. Labuan Corporation chief executive officer Rithuan Ismail stated that the four-day event from July 23-26 is more than a conventional food carnival or agricultural exhibition, describing it as part of a broader economic transformation agenda for Labuan.
According to BERNAMA News Agency, Rithuan emphasized that it is an honor for Labuan to be selected as one of the promotional destinations ahead of the national Malaysia Agriculture, Horticulture, and Agrotourism (MAHA) 2026 exhibition at MAEPS Serdang this August. The program aims to strengthen food security, empower local agropreneurs, create new economic opportunities, and introduce technology and innovation in the agri-food sector.
Rithuan mentioned that Labuan Corporation is targeting to increase local agri-food production capacity by more than 10 percent as part of efforts to reduce reliance on external food supplies and build a more resilient food ecosystem. The long-term strategy is to position Labuan as an agromarine hub, agrotourism destination, and gastronomy center by capitalizing on its fisheries and seafood resources.
The corporation's goal is to minimize dependence on imported food supplies to ensure Labuan is better prepared to face any future supply disruptions. Rithuan elaborated on the vision to build a sustainable agricultural ecosystem that is modern, profitable, and resilient while encouraging more young people to venture into agriculture and food production.
The event is also expected to generate wider economic opportunities for farmers, livestock breeders, fishermen, food entrepreneurs, and small businesses by providing greater market access. Additionally, Rithuan highlighted the importance of marketing local products not only within Labuan but also expanding into Sabah, Sarawak, Peninsular Malaysia markets, and eventually globally.
The Road to MAHA Labuan 2026 is anticipated to attract visitors from Sabah, Sarawak, and neighboring Brunei, further promoting Labuan as a tourism destination with strong agri-food potential. Rithuan expressed hope that every visitor leaves with a memorable experience and becomes an ambassador who encourages others to visit Labuan.
The event is jointly organized by the Agriculture and Food Security Ministry, Federal Territories Department, and Labuan Corporation.