Sabah: Sabah has taken a significant step into the world of digital broadcasting with the launch of Borneo.TV, a new streaming platform that showcases the faces, voices and culture of the state, officiated by Chief Minister Datuk Seri Hajiji Noor today.

According to BERNAMA News Agency, Hajiji said the platform, carrying the slogan, 'Cerita Sabah di Mata Dunia' (Sabah Stories Through the Eyes of the World), will serve as a primary channel for delivering authentic content, original documentaries, arts and culture and the natural beauty of Sabah through a more modern, flexible and global digital approach.

He stated that people's lifestyles today, from communication to entertainment, are driven by digital transformation. Borneo.TV is a fitting response to this change and an opportunity for Sabah to present its own content. Highlighting the platform's role, he remarked, 'This is not just the launch of a digital media platform, but a stage for Sabah's youths to express their creativity and shape the image of the state through their own narratives.'

The event also included the signing of a Memorandum of Understanding (MoU) between the Sabah Maju Jaya (SMJ) secretariat and IB Media Consultant Work Sdn Bhd, the company operating Borneo.TV without any funding from the state government. Hajiji emphasized that the launch of Borneo.TV is a timely move in the age of Over-The-Top (OTT) streaming media, which no longer relies on conventional channels, while offering local content creators the opportunity to reach wider markets.

He affirmed the state government's full support for the implementation of Borneo.TV, noting its dual role as a broadcasting platform and a strategic medium to share the real stories of the people of Sabah with the world. He stressed that the broadcasting world today demands creativity, boldness and sensitivity to audience preferences and expressed his desire for Borneo.TV to be a space that challenges norms, highlights new ideas and introduces the true face of Sabah.

Hajiji also voiced appreciation to the SMJ secretariat and IB Media for successfully realizing the implementation of Borneo.TV under the Sabah Maju Jaya Roadmap 1.0, which emphasizes the development of the creative economy sector as one of the state's key growth drivers.