Kuala lumpur: 'It is encouraging to witness how this initiative has delivered tangible impact for local MSMEs and strengthened the presence of homegrown brands in the digital economy,' she said in a statement today.

According to BERNAMA News Agency, a local family-owned business, Frisha Classic Desserts and Bakery, has consistently achieved an average of five-digit sales every month, with its growth catapulted by livestreams and shoppable videos.

'Having accumulated over 7,000 followers, we truly believe the power of Shoppertainment can level the playing field for small businesses to be discovered and build a loyal customer base. If even my elderly parents in their 70s can do it, anyone can,' she said.

Aspiring entrepreneurs, local MSMEs, and homegrown brands aiming to turbocharge their business growth can register at TikTok Shop Seller Centre and explore the step-by-step tutorials at TikTok Shop Academy.