Langkawi: Tourism Malaysia today convened a high-level engagement session with industry stakeholders in Langkawi, marking a significant step in operational preparations for Visit Malaysia Year 2026 (VMY2026).

According to BERNAMA News Agency, Tourism Malaysia Deputy Director General (Planning) Shahrin Mokhtar stated that the session involving tourism industry players focused on efforts to intensify promotional strategy implementation, enhance tourism products, and strengthen public-private sector cooperation to support VMY2026 goals. The theme 'Malaysia: Sustainable and Culturally Rich Destination' for VMY2026 reflects the nation's aspiration to balance tourism development with the preservation of natural and cultural heritage.

Langkawi, known for its natural beauty, stunning beaches, and unique flora and fauna, is recognized as a UNESCO Global Geopark. It is highlighted as a premier tourism destination that emphasizes sustainability values. The session was officiated by Kedah State Economic Planning Division Director Junaidi Abdul Rani@Abdul Ghani and attended by Langkawi Development Authority (LADA) CEO Datuk Haslina Abdul Hamid, along with representatives from government agencies, tourism associations, airlines, hotel operators, tourism product providers, and local travel agents.

Shahrin emphasized the Kedah government's commitment to strengthening green tourism initiatives, positioning Langkawi as a key destination for VMY2026. Efforts include environmental conservation, rebranding existing tourism products, and promoting sustainability-based activities to enrich tourist experiences. With continuous support from various parties, Langkawi is seen as a strategic asset in making VMY2026 a success, establishing Malaysia as a premier sustainable and resilient tourism destination.