Kuala lumpur: Malaysia's Largest Home-Grown Halal Pizza Chain Plans Expansion: Malaysia's largest home-grown halal pizza chain, US Pizza, aims to expand to 200 outlets by the end of 2026 following positive business growth in recent years.

According to BERNAMA News Agency, the group chief operating officer, Deric Yeo, announced that the company currently operates nearly 100 outlets across Malaysia, Singapore, and Indonesia, with 70 of them located in the domestic market. This year alone, US Pizza has opened 15 new outlets, including a branch at Eco Grandeur. Yeo mentioned plans to add 15 more outlets before the end of the year, as well as entering the Philippine market and several other Southeast Asian countries next year. This expansion is part of their long-term strategy to reach 200 outlets by the end of 2026.

Yeo also revealed that US Pizza recorded sales of about RM30 million last year and expects sales to reach up to RM50 million by the end of this year, driven by the opening of new outlets and kiosks. Some of the revenue is being reinvested into research and development, focusing on outlet design and product quality improvement.

Since its inception in 1997, US Pizza has experienced various phases of growth. Yeo attributed their recent momentum to a focus on product quality and catering to local tastes. He emphasized that US Pizza is distinct from other pizza brands by offering flavors that appeal more to Malaysian preferences.

Most of the 70 US Pizza outlets in Malaysia operate as franchises, with an investment cost for a single outlet estimated between RM550,000 and RM700,000. Demand for franchises continues to rise, driven by the brand's growing strength and customer base, particularly in urban areas.

During the opening event at Eco Grandeur, US Pizza signed a strategic cooperation agreement with RHB Bank to launch the MySiswa promotion. This initiative aims to make their products more affordable for students. The agreement was signed by Yeo for US Pizza and Roshan Jaffar, head of strategy and corporate services at RHB Islamic Bank, for RHB Bank.

Through the MySiswa promotion, students can enjoy a 'Buy 1, Get 2 Free' deal on pizza purchases at all US Pizza outlets nationwide. Students can redeem the offer for dine-in or takeaway by presenting a valid student or matric card.