Kuala lumpur: More than 39,000 tonnes of solid waste are collected daily across the country, most of which ends up in landfills. According to BERNAMA News Agency, Housing and Local Government Ministry (KPKT) Urban Sustainability Division secretary Rizawati Abdul Kadir highlighted that a significant portion of this solid waste could be recycled if properly separated into plastic, paper, glass, and metal categories. During an appearance on Bernama Radio's 'Fokus 30: Ekonomi Kitaran' programme, titled 'Sisa Bukan Lagi Sampah', she emphasized the need for a shift in public perception to view waste not merely as trash but as a valuable resource that can support the nation's economy. In response to this pressing issue, KPKT is spearheading the National Recycling Campaign (KKSK) 2026, a comprehensive initiative aimed at enhancing solid waste segregation, collection, and recycling activities nationwide. Rizawati explained that the campaign not only seeks to sustain the supply of raw materials for local industries b ut also aims to educate the public on practicing clean waste segregation at the household level. This approach is intended to raise awareness about the high market value of properly managed waste and its potential as an alternative income source. As part of efforts to expand recycling among the public, KPKT is advocating for the establishment of additional recycling collection facilities at strategic locations. Rizawati mentioned that the government has agreed in principle to require shopping malls to include recycling centers as a condition for obtaining or renewing local authority business licenses. This initiative, under the 'Shopping Sambil Settle Sampah' concept, will facilitate convenient drop-off points for recyclable materials during shopping trips. Rizawati also invited the public to participate in the launch of KKSK 2026 at Wow Plaza, LaLaport Bukit Bintang, on June 24, to support the campaign's objectives of empowering recycling practices and advancing environmental sustainability.